customer growth
Acquiring and holding onto customers is not simple and requires many ingredients to be successful: from having the right offer available for your customers, clearly communicated, available via their preferred distribution channel and with an impeccable experience.
​
A key step towards achieving this, is to segment your customers based on their needs / preferences / purchase triggers, into different groups in order to learn about and adapt to the specific needs of each group.
​
At neway we bring our over 20 years of experience in customer growth strategy, where we have consistently delivered +35% growth in leads / revenues.
​
We accompany our clients to define their approach to growth based on sound fundamentals which deliver the results expected.
Key building blocks in our approach:
Customer research & segmentation
Value proposition & positioning
Customer experience review
Marketing & distribution (on and offline)